Paarl was introduced to a new interactive guide to everything they want to know last night. The launch of PaarlApp held at Le Bac was such a huge success that I got home feeling more recharged than exhausted, although I didn’t sleep in the three days leading up to the event.
The event was styled as an open networking event and each invitee was asked to bring their business cards. We invited about 150 marketing decision-makers of businesses in Paarl. Current clients (pre-ordered) had expo stands to showcase their product or service while guests could network with each other and the expo stands.
Arriving at the venue each guest received a glass of Haute Cabriere MCC, which they had sponsored for the evening. At around 19:30, Reg from Le Bac introduced the venue and their offerings whereafter I was up for my presentation. In hindsight, I stressed too much about it as it went down quite effortlessly. I really hope someone took a video because I’m proud of that moment.
As soon as I finished my presentation, I put the mic down and turned around to see Ilde from The Boland Showcase (PaarlApp’s official sales partner) already signing a contract with our first paying client. I bought a Yoco card reader so that we could take payments on the evening for signups. For the rest of the evening I simply made rounds and tried to talk to every person – I should probably mention that there were 96 guests – and by the end of the evening Ilde had signed 11 contracts.
I need to thank everyone who assisted in making the event a success, as this event is a clear projection of the future of PaarlApp; Ilde and Johnny from Boland Showcase for organising so much, conversing with most of our sponsors and helping to get invitations out; Reg and Francois from Le Bac for letting us use your beautiful venue, for your motivational words and for the absolutely beautiful canapès (I didn’t have a chance to taste, but I hear so many amazing things) and overall for executing a flawless event; To our sponsors at Haute Cabriere and The Strawwberry King for the welcoming experience; And most of all my mother and the man at my side, WOW, your financial and emotional investments have carried myself, the event and the business to a place where it cannot be anything but a success. Thank you!
Author: Arno Hattingh
Arno matriculated from Hoërskool Waterkloof in Pretoria in 2012 and went to study Arts Management at the Western Australian Academy of Arts in Perth. His passion for the arts still remains as he currently works as Logistics Manager at Bakwena Spa in Paarl.